Dewynters is one of the biggest arts and entertainment advertising agencies in the world. With clients including Disney, The Royal Opera House, Mamma Mia, Really Useful Theatres, Donmar Warehouse, Wembley Stadium and Cameron Mackintosh, every day brings a new challenge.
Following Kelly Osbourne’s photoshoot for her role in Chicago, her tattoos were removed, her waist and legs slimmed and her chin reshaped. This retouch proved controversial and featured heavily in the UK press.
Variety is the spice of life
From a 6x1 press ad to full theatre front of house installations, the theatre industry has constantly changing and evolving creative requests and needs. As a full service agency, all those requests have to be accommodated. Often at very short notice.
Mamma Mia Brand Development
With a successful and recognisable brand like Mamma Mia, it's important that new campaigns refresh the imagery and message with consideration to the key brand elements.
Mamma Mia Relocation
When Mamma Mia moved theatres, all advertising spaces within Piccadilly Circus were bought in a media first. Bespoke artwork was created for each space, delivering full station domination as well as clear wayfinding messaging for audiences on their way to the new theatre.